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Looking for a coach?

Train for unforgettable experiences

One-on-one coaching for trail and road runners. From 5K to ultramarathons, built around your goals and your daily life.

Hi, I’m Luis. In almost 10 years of running, I’ve tried just about everything: from 5Ks to marathons and ultras, on the road and in the mountains. I’ve run iconic races like Spartathlon, TDS and several 100 km and 100-mile ultras, and even 12-hour track races and backyard ultras. All of that while working a full-time job and living with an autoimmune disease.

I’ve learned from several coaches, used my own self-taught tools, and got certified as an ultrarunning coach by UESCA. With what I’ve learned, I’ve reached my goals as a runner. I’ve also helped others run their first 5K, marathon, ultra and even 100 km, and get faster.

My philosophy is built on balance and the process. The most important thing is to enjoy it: that’s why we run. Together with health and longevity, that’s the foundation of your training.

Your training is designed around your goals for the season. That’s why I’d rather give you a complete plan, built for you and your races, that we adjust as we go based on how you feel, instead of a plan month by month or week by week. Data matters, but how you feel matters more. So I believe that, more than the plan, a coach needs to be there to listen to you and help you adapt.

In the end, what I want most is for you to enjoy this game we call running, and for it to bring joy and balance to your life. I want race day to be a celebration. No matter what happens, I want you to feel good about what you gave and about choosing to stand on the start line. Race day is your next story.

  1. 01

    We talk

    A free call about your goals, your story, and how you want to balance your life and your training.

  2. 02

    You get a plan

    A complete training plan for your next goal that fits your life and changes with you.

  3. 03

    We race it

    A free membership to the Time on Trails app, so we can plan your race day together.

Get in touch

Tell me about your next running story

Online, in Spanish or English, at an affordable price. I read every message and reply within a few days.